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Newsday reports that manufacturers, sensing an opportunity to sell products to people diagnosed with celiac disease and unable to eat wheat, “are rolling out gluten-free equivalents of everything from pizza crusts to doughnuts, buns and cakes. Once banished to the dusty bottom shelves of obscure grocers, the gluten-free revolution is surfacing in the aisles of major supermarkets,” including Wal-Mart, Hannaford Bros., and Whole Foods.

Gluten intolerance affects roughly one of every 133 Americans, according to the report – and it can’t be cured, which means that the gluten-free customer base isn’t just sizable – it also is permanent.
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