business news in context, analysis with attitude

  • The Pew Internet & American Life Project has published a new report saying that about nine out of 10 people between the ages of 12 and 17 have online access, up from 75 percent of the same demographic just five years ago.

    About two-third of American adults use the Internet.

    In addition, the study says that about half of US households with Internet now have broadband access of some kind.

  • The New York Times reports that Unilever has decided to promote its I Can’t Believe It’s Not Butter! Spread via four different humorous “webisodes” appearing on the Internet. The campaign is not running on broadcast television, and the company believes that its unorthodox approach to marketing will stimulate new interest in the product.

KC's View:
More proof that if you are a retailer or manufacturer without a consumer-oriented Internet presence, you are making an enormous mistake.

There still are folks out there – though their ranks are thinning – who believe that the Internet will not have a long-term and profound impact on their businesses.

Ah, what fools these mortals be.