The Atlanta Journal-Constitution reports on how “a handful of entrepreneurs aim to take the term ‘diet drink’ to a whole new level, promising to speed metabolism, burn calories, and aid in weight loss.”
These products include brands with names like Skinny Water, Celsius, and Fuze Slenderize – all of which claim to help people lose weight. And, the Journal Constitution reports, companies like Coca-Cola and Nestlé seem likely to get into the game if they can establish that a sufficient market for them exists.
The paper also notes that at least some nutritionists and scientists are willing to back up the products’ claims.
These products include brands with names like Skinny Water, Celsius, and Fuze Slenderize – all of which claim to help people lose weight. And, the Journal Constitution reports, companies like Coca-Cola and Nestlé seem likely to get into the game if they can establish that a sufficient market for them exists.
The paper also notes that at least some nutritionists and scientists are willing to back up the products’ claims.
- KC's View:
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We find it hard to believe that there won’t be a significant market for these products – whether they work or not.
Right here, right now, we’re willing to volunteer to any company that wants to use us as a guinea pig to find out whether these products really work.
