- Wal-Mart executive vice president/chief marketing officer John Fleming told a conference in Boston that next year the company will focus on more lifestyle-driven advertising and marketing “positioning Wal-Mart as a destination for high-quality, trend-right goods.”
Fleming said he believed that the new plan will “have a direct impact on driving growth.”
Jay Fitzsimmons, Wal-Mart’s senior vice president of finance, told the same group that the company expects to exceed $300 billion in sales during the 2006 fiscal year.
- Reports out of Canada say that workers from seven Wal-Mart stores in British Columbia there have voted against unionization. At the same time, however, the Ottawa Citizen reports that the United Food and Commercial Workers (UFCW) has successfully organized a pair of Wal-Mart tire and lube shops in Gatineau.
