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A new consumer survey suggests that 43 percent of Americans view lunch as the least important meal of the day – not only unimportant to health but also the least favorite meal of the day. At the same time, 58 percent of those surveyed said they would skip lunch if too busy.

Half of all individuals surveyed view lunch as an opportunity to merely grab a quick bite or to keep working. Eight-two percent of those surveyed said they regularly spend 30 minutes or less on lunch; 43 percent spend as little as 15 minutes or less. And almost half of respondents said that they made “unhealthy” food choices for lunch.
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