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  • Virginia’s Ukrop’s Super Markets has launched a new interactive website that it says will provide “a completely customized experience” for its customers.

    According to the company, “Shoppers now can log on to create and save shopping lists, find recipes that meet their dietary needs, view weekly circulars, search more than 40,000 recipes…and add ingredients to their shopping list. Shoppers can opt to receive email notification of discounts and promotions, which are selected just for them based on their preferences and shopping habits. They can also view offers online.”

    More than 6,400 customers have already registered to receive weekly email, and more than 19,000 have registered to use the site.

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