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Reuters reports that an Italian company based in Tuscany has created a new wine bottle label that literally talks to the consumer – it has an embedded computer chip that will communicate with a small translator about the wine’s history, the kinds of foods it goes with, and even the temperature it should be served at.

The company creating the label says that numerous wineries have expressed interest in the concept, and that it foresees the technology being used in restaurants, wine stores or even at home.
KC's View:
We assume the translating device will be able to convert the information into whatever language the listener happens to be fluent in.

The interesting thing, it seems to us, is that the concept would appear to have broad applications beyond just wine bottles.

The problem, from our personal perspective, is that we happen to live in a household with two teenaged boys and a pre-teen girl. The last thing we need is more voices.