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McDonald’s announced that it may draft Russell Simmons, P. Diddy and Tommy Hilfiger to redesign its employees' uniforms into hip street wear.

The cost: an estimated $80 million.

The goal is to make the uniforms – and presumably, the chain – relevant to young people both as customers and employees. The company hopes that if the uniforms are cool enough, employees will wear these walking billboards even when they’re not working.
KC's View:
We could be wrong about this, but we suspect that the moment these new uniforms are handed out to employees – no matter who designed them, how much they cost or what they look like – they instantly will not be cool enough to wear anywhere other than when saying, “Would you like fries with that?”

Hell, we have a better idea for how McDonald’s could invest its money so that its employees would be relevant to consumers.

English lessons.