The Coca-Cola Co. has cut a deal with the European Union that will have it ending marketing agreements with retailers that had the effect of minimizing or eliminating the presence of competing brands. It also will stop requiring retailers from carrying even its less popular products.
In return for Coke’s signing the agreement, the EU has agreed not to fine the soft drink manufacturer.
In return for Coke’s signing the agreement, the EU has agreed not to fine the soft drink manufacturer.
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