Delhaize-owned Hannaford Bros. reportedly is launching a new premium private label line called “Inspirations,” designed to bring together numerous elements – such as meat, bread, sauces, condiments, etc… - to help consumers “create inspiring meals.”
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We’ve always liked the way that all Delhaize’s US divisions – Hannaford, Food Lion/Bloom, and Kash n’ Karry/Sweetbay – try to reach to the highest common denominator in their marketing efforts.
Inspiration can be as powerful as perspiration. Of course, plenty of both is best.
