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The Produce Marketing Association (PMA) has released a new study saying that 46 percent of respondents indicated that their children eat consume most of their fresh fruits and vegetables at snack time, compared to 30 percent who said dinnertime.

In addition, six out of ten respondents said that taste – or perhaps lack of consistent taste – was the primary obstacle to their kids eating more produce.

Four of ten respondents said that they were most concerned about convenience when shopping for produce, and only 13 percent said that branding made it more likely they would choose fruit and/or vegetables.

Sixty-two percent of those surveyed said that fresh produce purchases were planned, while 24 percent said these tended to be impulse purchases.
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