Two major manufacturers have agreed to lighten up on their advertising claims.
The Wall Street Journal reports that Gillette Co. has been instructed by the US District Court in Connecticut to stop advertising that its M3Power razor is capable of making hair stand up and therefore more closely shaved. The court made the ruling in a case brought by Gillette’s rival, Schick, and said there was no evidence that the razor did anything to change the angle of hair in relation to the skin.
Gillette said it was disappointed in the ruling but would live with it.
At the same time, according to the WSJ, PepsiCo’s Tropicana unit has agreed to stop claiming in advertising that drinking two or three glasses of orange juice a day will lower blood pressure.
The Federal Trade Commission (FTC) said that these specific health benefits were unsubstantiated and went beyond the corroborated health benefits offered by regular consumption of orange juice.
Tropicana agreed to stop making the claims, but noted in the settlement that it was not admitting to any wrongdoing.
The Wall Street Journal reports that Gillette Co. has been instructed by the US District Court in Connecticut to stop advertising that its M3Power razor is capable of making hair stand up and therefore more closely shaved. The court made the ruling in a case brought by Gillette’s rival, Schick, and said there was no evidence that the razor did anything to change the angle of hair in relation to the skin.
Gillette said it was disappointed in the ruling but would live with it.
At the same time, according to the WSJ, PepsiCo’s Tropicana unit has agreed to stop claiming in advertising that drinking two or three glasses of orange juice a day will lower blood pressure.
The Federal Trade Commission (FTC) said that these specific health benefits were unsubstantiated and went beyond the corroborated health benefits offered by regular consumption of orange juice.
Tropicana agreed to stop making the claims, but noted in the settlement that it was not admitting to any wrongdoing.
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