business news in context, analysis with attitude

Richard Braddock, the former Citicorp executive who went to run, now has been named chairman of, the NYC-based “pure play” online food retailer.

Braddock is investing several million dollars in FreshDirect, and is charged with expanding its presence in the city, improving its product mix and finding new markets for the company’s operations. He has been on the company’s board for more than a year.
KC's View:
If memory serves, Braddock also was at Priceline when it made its ill-advised move into the grocery business – an initiative that we thought was dumb when it started and dumb when it ended.

Hopefully, he’ll have better luck at FreshDirect.