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Interesting piece in the Chicago Sun Times about how Sony and Nike are opening new stores in the Windy City region that cater expressly to female shoppers – considered unusual since the two companies traditionally have targeted male shoppers.

“The stores are designed to resemble boutiques, with color schemes, lighting and decor that feel intimate in a 5,000-square-foot space,” the Sun Times reports. The goal in each case is to demystify categories and provide more support and education than might ordinarily be offered.
KC's View:
Just a few weeks ago we wrote about a new Best Buy store in the Chicago area targeted at women, offering spa services in addition to electronics.

Do we detect a trend?

In the food business, maybe we should remember that it is a category increasingly mysterious to a fast food culture…which means that perhaps Sony, Sony and Best Buy are showing us an opportunity that can be taken advantage of.