Interesting piece in the Chicago Sun Times about how Sony and Nike are opening new stores in the Windy City region that cater expressly to female shoppers – considered unusual since the two companies traditionally have targeted male shoppers.
“The stores are designed to resemble boutiques, with color schemes, lighting and decor that feel intimate in a 5,000-square-foot space,” the Sun Times reports. The goal in each case is to demystify categories and provide more support and education than might ordinarily be offered.
“The stores are designed to resemble boutiques, with color schemes, lighting and decor that feel intimate in a 5,000-square-foot space,” the Sun Times reports. The goal in each case is to demystify categories and provide more support and education than might ordinarily be offered.
- KC's View:
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Just a few weeks ago we wrote about a new Best Buy store in the Chicago area targeted at women, offering spa services in addition to electronics.
Do we detect a trend?
In the food business, maybe we should remember that it is a category increasingly mysterious to a fast food culture…which means that perhaps Sony, Sony and Best Buy are showing us an opportunity that can be taken advantage of.
