Published reports say that PepsiCo will stop selling its mid-calorie Pepsi Edge soft drink by the end of year, attributing the decision to slowing sales for a product that didn’t start off particularly strong.
Coca-Cola says that it plans to continue selling its mid-calorie soda, C2, even though it hasn’t exactly been gangbusters, either. The mid-calorie, low carb sodas came out during the height of the low-carb craze, which itself has cooled significantly.
However, Coke has announced its own product withdrawal – it will phase out its carbonated Minute Maid soft drinks and put its money and efforts behind the Fanta line, which has been more successful. Non-carbonated Minute Maid products will not be affected by the move.
Coca-Cola says that it plans to continue selling its mid-calorie soda, C2, even though it hasn’t exactly been gangbusters, either. The mid-calorie, low carb sodas came out during the height of the low-carb craze, which itself has cooled significantly.
However, Coke has announced its own product withdrawal – it will phase out its carbonated Minute Maid soft drinks and put its money and efforts behind the Fanta line, which has been more successful. Non-carbonated Minute Maid products will not be affected by the move.
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