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Event To Address Industry Trends, Cost-Control Methods and Effective Techniques in Marketing and Merchandising

Current industry trends, category management basics, segmentation marketing, easy and innovative merchandising tips, and cost controls for the bakery and deli departments are among the highlights of the 2005 Managing the Total Store: Operations Course. Presented by the Food Marketing Institute (FMI), this training and education program will be held July 10-14, 2005, at Western Michigan University in Kalamazoo, MI.

The operations course will offer attendees cutting-edge views and practical solutions to day-to-day issues affecting store operations using case studies, group exercises and workshops. The course is designed for store managers, owners and operators, general managers, district and divisional managers and high-potential management candidates.

“Managing a successful operation is increasingly difficult due to the fast-paced and rapidly changing food retailing environment,” said Kimberly Roberts, senior manager of education programs, FMI. “The Managing the Total Store: Operations Course is a unique opportunity for participants to learn how industry leaders are effectively meeting current challenges and gain hands-on experience solving some of today’s most pressing and complex problems.”

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