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The Wall Street Journal reports this morning that Cadbury Schweppes plans to reformulate Diet 7 Up with Splenda, hoping that a change of formula can revive the brand’s sagging sales.

Cadbury already uses Splenda in its Diet Rite Cola, as well as in its new 7 UP Plus soda. The WSJ notes that Diet Rite’s volume was up 28 percent last year, concurrent with the switch to Splenda.

Coca-Cola reportedly plans to introduce a new version of Diet Coke with Splenda next month, and Pepsi has reformulated Pepsi One with Splenda.

In fact, Splenda has gotten so popular that shortages have been rumored…though there seems to be no shortage of companies introducing products with the artificial sweetener.
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