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  • General Mills announced yesterday that “more than 100 million boxes of its Big G cereal brands will carry the new USDA food guide pyramid, now known as MyPyramid, along with important nutritional information.”

    John Haugen, vice president of Big G marketing with General Mills, said in a prepared statement, “The 2005 Dietary Guidelines are the collective efforts of the American nutrition community, and we want to help communicate these important messages by using some of the best real estate there is. The cereal box is one of the most read items in the home, read on average 2.6 times. With cereal consumed in 93 percent of American households and with the information on more than 100 million General Mills cereal boxes, this is a powerful step forward in nutrition education.”

KC's View:
A good move by General Mills. Though we’ll really be impressed when it puts the pyramid on 100 million cartons of its Häagen-Dazs ice cream.