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Published reports say that PepsiCo has developed voluntary restrictions on its advertising to children in the United States and western Europe, as well as limiting portion sizes on products sold in schools.

The Financial Times reports that “the measures are the latest by food and drink producers to prove they can be trusted to regulate themselves, amid mounting pressure on governments to curb obesity. The European Commission has threatened to ban food and drink ads to children if the industry doesn't change its behavior and the British Government is considering red warning labels on fattening products.”

While the threats of government regulation don’t seem to be as serious in the US, it certainly has become a public relations issue here, and PepsiCo is trying to head off as much criticism as it can.
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