business news in context, analysis with attitude

  • USA Today reports that Stephen Cooper, the new CEO of Krispy Kreme, told students at the Wharton School that the distressed company’s brand “has a lot of legs. It just hasn't been managed." The problem, he said was that “Krispy Kreme doughnuts lost their cult status because the company expanded rapidly without adjusting its marketing and merchandising accordingly.”

    In other words, management lost touch with reality. And Cooper says that symptomatic of this was the corporate jet, which he unloaded almost as soon as he walked in the front door.

    “And you know, (the jet) was just used by a couple of people in the company," Cooper told the students. "I mean, it's just nutty. But you can get used to that kind of stuff, nutty or otherwise, and you don't want to let go of it."

    Until, of course, someone pries those benefits from your cold, jobless fingers.

  • Sobey’s, the Canadian grocery company, announced that it is partnering with the culinary schools at Toronto’s George Brown College and Nova Scotia Community College (NSCC) to create the “Compliments Culinary Centre,” which it says will “continue developing outstanding product offerings that meet the diverse and changing needs of its customers.”

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