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Winn-Dixie reported a second quarter loss of $399.7 million, compared with a loss of $79.5 million for the same quarter last year. Second-quarter revenues were $3.08 billion, compared with $3.23 billion a year ago.

Year-to-date, Winn-Dixie has had sales of $5.41 billion and a net loss of $552.8 million, compared with sales of $5.65 billion and a net loss of $78.3 million for the same period in 2004.

The poor results come even as Winn-Dixie has embarked on a reorganization plan that has it closing some stores, renovating others, and changing CEOs – all in the hope that the company can reverse its fortunes.
KC's View:
We keep hearing that Winn-Dixie hopes that the new movie, “Because of Winn-Dixie,” will help revive the company’s image…but we’re not sure that this is a long-term strategy for success.

The interesting thing is that clearly Winn-Dixie is capable of running good stores; we’ve had some email this week testifying to that. But the real problem seems to be that these are perceived as isolated cases, and that making the plan work on a chain-wide basis is problematic at best.