The Atlanta Journal-Constitution reports that McNeil Nutritionals, the unit of Johnson & Johnson that markets the artificial sweetener sucralose as Splenda, has filed a lawsuit against the Sugar Association. The suit charges that the trade association has made false claims about Splenda in hopes of damaging its prospects in the marketplace,.
The Sugar Association filed a suit against McNeil last year, saying sucralose isn’t really made from sugar as claimed in the company’s marketing materials.
The suit filed by McNeil includes the association’s public relations firm, which runs an anti-sucralose website.
Ironically, McNeil has said that it believes there could be a shortage of sucralose if demand continues at its present case; however, supplies seem to be sufficient for both Coke and Pepsi to plan to offer diet drinks featuring Splenda later this year.
The Sugar Association filed a suit against McNeil last year, saying sucralose isn’t really made from sugar as claimed in the company’s marketing materials.
The suit filed by McNeil includes the association’s public relations firm, which runs an anti-sucralose website.
Ironically, McNeil has said that it believes there could be a shortage of sucralose if demand continues at its present case; however, supplies seem to be sufficient for both Coke and Pepsi to plan to offer diet drinks featuring Splenda later this year.
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