The Natural Marketing Institute (NMI) reports that retail sales within the consumer packaged goods health and wellness industry reached $68 billion in 2004, a figure 8.5 percent higher than the 2003 figure. In 2005, NMI projects, retail sales in the category should hit $73 billion.
The industry’s top category sales continue to be among functional and fortified foods/beverages, which at $23.4 billion, represent 34 percent of the total industry. The biggest percentage of growth versus 2003 however, was in organic foods/beverages, which were up 18 percent.
This data will be published in March 2005 in NMI’s 2005 Health and Wellness Trends Report (HWTR).
The industry’s top category sales continue to be among functional and fortified foods/beverages, which at $23.4 billion, represent 34 percent of the total industry. The biggest percentage of growth versus 2003 however, was in organic foods/beverages, which were up 18 percent.
This data will be published in March 2005 in NMI’s 2005 Health and Wellness Trends Report (HWTR).
- KC's View:
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Retailers looking for a way to differentiate themselves should take note. Not only does this play to the nation’s slow but steadily growing interest in healthier foods, but it looks like a way to build business at a time when the mainstream industry is under attack.
But once again, this requires real commitment – not just a couple of shelves in a corner.
