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The Wall Street Journal reports this morning that troubled chain Winn-Dixie Stores is firing CEO Frank Lazaran and replacing him with former Albertsons president/COO Peter Lynch.

The move by the nation’s eighth largest grocery chain’s board comes as Winn-Dixie has been unable to reverse its declining fortunes, despite the announcement and implementation of supposed reorganization plans.

Lazaran became president/CEO of Winn-Dixie in June 2003 after having joined the company as executive vice president/COO in April 2002.
KC's View:
Winn-Dixie is one of those companies that you almost never hear good things about. Despite having invested in a hiring spree a few years ago that brought in some strong talent from a number of other chains, the company doesn’t seem to be able to make any headway…and seems to have done very little to create a competitive, compelling shopping experience.

Lynch better come in with some tricks up his sleeve – up both sleeves, in fact – if he’s going to make the company profitable and effective again.

Unless, of course, his job is to get the company ready to be sold, whether as a whole or in pieces. Because there are a lot of people who put Winn-Dixie’s chances for long-term survival at almost zero.