The American Association of Retired Persons (AARP) has announced a deal that will have it endorsing so-called “senior-friendly” products sold at Home Depot. It plans to mark products at Home Depot stores with a seal of approval for people 50 and over, under a test program that could be expanded to other retail outlets.
Home Depot is involved because it wants to attract more people in this demographic to its stores.
Home Depot is involved because it wants to attract more people in this demographic to its stores.
- KC's View:
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This deal probably makes sense, but it just annoys us down to the very marrow of our bones that the demographic is defined as “50+.”
Last time we checked, it wasn’t like we started losing the use of our faculties once we turned 50.
