The Wall Street Journal this morning reports that Wm. Wrigley Jr. Co. is buying Kraft’s Life Savers and Altoids businesses for close to $1.5 billion. The deal is slated to be announced later today.
The deal is expected to result in ramped up marketing support for the two brands, which are said to have suffered as Kraft paid attention to other categories and problems.
The deal is expected to result in ramped up marketing support for the two brands, which are said to have suffered as Kraft paid attention to other categories and problems.
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