business news in context, analysis with attitude

Albertsons’ new chain of limited assortment, price impact supermarkets is scheduled to begin rolling out beginning next month, with five stores in the Dallas market and two in the Baton Rouge area. The stores, which will run under the Super Saver banner, all are in former Albertsons locations.

"We are committed to the strategic development of a totally new type of price impact store, and through the acquisition of seven ideal locations we are able to get this exciting retail concept off to a fast start," said Mike Clawson, president of the new price impact company. "Consumers in the seven initial Super Saver neighborhoods have told us they want a supermarket that offers them limited assortment, high quality products, low prices, minimal services, and a bright, clean and uncluttered retail shopping environment."

Albertsons created a new company, Extreme Inc., to run the stores independently of the parent corporation.
KC's View:
We actually think that Albertsons should have incorporated the word “Extreme” into the chain’s name – it speaks more graphically about a format trying to be different. “Super Saver” is just so pedestrian…