Interesting piece in the New York Times over the weekend about how a Missouri McDonald’s franchisee is using a Colorado Springs call center to process orders in his drive-through lane.
Apparently, there are 12 McDonald’s restaurants where, when you place an order at the drive through window, the person taking the order is more than 900 miles away in Colorado. That person processes the order, and almost instantaneously, the order is ready back in Missouri.
Making this sleight of hand possible, according to the story are the “lower costs, greater speed and fewer mistakes” offered by centrally located call centers.
Apparently, there are 12 McDonald’s restaurants where, when you place an order at the drive through window, the person taking the order is more than 900 miles away in Colorado. That person processes the order, and almost instantaneously, the order is ready back in Missouri.
Making this sleight of hand possible, according to the story are the “lower costs, greater speed and fewer mistakes” offered by centrally located call centers.
- KC's View:
- We have to be honest. If they get the order right – both Mrs. Content Guy and the Content Daughter like their burgers with only ketchup – we don’t give a damn if the person taking the order is on Mars.
