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Coca-Cola Co. has named Chuck Fruit to be its new chief marketing officer, succeeding Daniel Palumbo, who is leaving the company after just a year or so in the marketing job.

The move is just the latest by Coke’s new CEO, Neville Isdell, to reshape the company’s top management.

Fruit's promotion comes a week after Isdell named Irial Finan, a retired 23-year company veteran, to a new position responsible for managing bottling equity investments and overseeing company-owned bottlers. And earlier this month, COO Steve Heyer left the company after being passed over for the CEO job when Douglas Daft announced his retirement.
KC's View:
Fruit is called a “cutting edge” marketer by some analysts…which means that we may be seeing some interesting moves by Coke, which often is criticized for being too staid in its marketing approaches.

Our friends at Coke will probably get mad at us for this, but…does it occur to anyone else that the name “Isdell, Fruit & Finan” sounds like a law firm from a Monty Python movie?

Not that this is a bad thing.

Makes us want to have a Coke and a smile.