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Wine Spectator reports on the unexpected success being enjoyed by the Niebaum-Coppola Winery’s newest production – champagne in a can.

That’s right.

The wine is the sparkling Blanc de Blancs wine called Sofia, made by the Napa Valley winery owned by famed film director Francis Ford Coppola (The Godfather). It is named after another filmmaker – his daughter, Sofia Coppola, who wrote and directed Lost In Translation last year, and won a Best Original Screenplay Oscar for her efforts.

Niebaum-Coppola has made a Sofia sparkling wine for some time, but this is the first time it has been available in this form. The winery says it is aimed at the Sex and the City crowd, and the small, pink, 6.3-ounce can was designed to be less intimidating and more user-friendly to potential sparkling wine drinkers.
KC's View:
Coppola actually launched this product earlier this year as an Oscar giveaway, and it turned out to have surprising appeal.

We happen to think the cans might have more appeal than the winemakers think. We’ve always been a big fan of Sofia (both the filmmaker and the sparkling wine), and we happen to have a bunch of the cans in our refrigerator, chilled and waiting for an excuse.

And trust us, we’re not part of the “Sex and the City” crowd.