Knight Ridder reports that Target, which has been selling a $4 "wine cube" in select California and Florida stores (none of that annoying glass and cork to worry about), is so satisfied with sales that it plans to expand the product into stores elsewhere around the country…a move that builds on the popularity of Trader Joe's Two-Buck Chuck.
The Wine Cube - available in Chardonnay, Pinot Grigio, Merlot and Shiraz - will also now be available in more varieties.
In addition, the news service reports, Wal-Mart has its own cheap wine label (Alcott Ridge, made by Gallo),
According to the Wine Institute, 35 percent of all bottles of wine sold in the United States cost less than $3. Another 35 percent, she says, are those priced between $3 and $7. Bottles that sell for more than $7 make up only 30 percent of the market - though 62 percent of the revenue.
The Wine Cube - available in Chardonnay, Pinot Grigio, Merlot and Shiraz - will also now be available in more varieties.
In addition, the news service reports, Wal-Mart has its own cheap wine label (Alcott Ridge, made by Gallo),
According to the Wine Institute, 35 percent of all bottles of wine sold in the United States cost less than $3. Another 35 percent, she says, are those priced between $3 and $7. Bottles that sell for more than $7 make up only 30 percent of the market - though 62 percent of the revenue.
- KC's View:
