The Wall Street Journal reports this morning that "Nestle is looking for growth in the intersection of food and pharmaceuticals -- a niche of nutritionally enhanced products known in the business as 'phood.' The company is betting that health-conscious consumers will pay more for fare that provides health benefits such as lowering cholesterol or aiding digestion."
- KC's View:
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Just out of curiosity, which would you rather eat?
"Phood?" Or "nutraceuticals?"
Just curious.
