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A Florida law firm has filed a class action suit against Winn-Dixie on behalf of company shareholders, charging that even as the company was "suffering from substantial undisclosed long-term business and financial problems," then-CEO Allen Rowland was telling potential and existing investors "that Winn-Dixie was capitalizing on its strategic marketing plan."

According to the suit, in June 2003, Rowland stepped down as CEO, receiving a $7.7 million severance payment, and was replaced by Frank Lazaran, who ordered a comprehensive review of Winn-Dixie's "entire business model" even while telling "the public that the company was successfully executing its sales and marketing plan.: Just last week, Winn-Dixie announced a $79.5 million loss for its second fiscal quarter, which caused the company's stock to "plunge" almost 28 percent.

Hence the lawsuit.
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