Starbucks CEO Orin Smith said last week that the company has ramped up its test of a hot foods program to 80 stores and is seeing "very positive results" so far.
"We expect that will influence not only the sale of the morning product which will be brought closer to its fresh state with the warming process, but will also have a lot of relevancy for the sandwich program," Smith told analysts in a conference call.
The company also said it has increased a lunch program to 900 stores, and that it is gaining "traction."
It was about three years ago that Starbucks suspended a lunch program and pronounced the results disappointing.
"We expect that will influence not only the sale of the morning product which will be brought closer to its fresh state with the warming process, but will also have a lot of relevancy for the sandwich program," Smith told analysts in a conference call.
The company also said it has increased a lunch program to 900 stores, and that it is gaining "traction."
It was about three years ago that Starbucks suspended a lunch program and pronounced the results disappointing.
- KC's View:
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If at first you don't succeed, try, try again.
The thing about Starbucks is that, once it has stores on virtually every street corner in the civilized world, it's gonna have to find new stuff to sell.
A sophisticated and quality foodservice program isn’t just a smart move, it's inevitable. And you have to admire the company’s willingness to test, to pull back when things aren’t going well, and then give it another shot.
