The Boston Globe reports that in a price study that looked at prices charged by eastern Massachusetts' three biggest chains - Stop & Shop, Shaws, and DeMoulas' Market Basket - the latter chain offered "considerably" lower prices that were six to 11 percent cheaper than its two rivals.
The difference between the retailers, the Globe notes, is that Stop & Shop and Shaws have high-low approaches to pricing, while Market Basket combines an EDLP strategy with high-low promotions. This, it says, can help Market Basket be more competitive with Wal-Mart.
The difference between the retailers, the Globe notes, is that Stop & Shop and Shaws have high-low approaches to pricing, while Market Basket combines an EDLP strategy with high-low promotions. This, it says, can help Market Basket be more competitive with Wal-Mart.
- KC's View:
