Betsy Holden, the former Kraft Foods co-CEO who was deposed last month in the face of concerns about declining sales growth, reportedly will stay with the company as president, global marketing and category management.
When Holden lost the CEO's job, the other co-CEO, Roger Deromedi, took over the all the post's responsibilities. She will now report to Deromedi, and will have directly under her four senior product category managers.
Holden's new assignment reportedly is part of an overall restructuring of the company using existing management. The goal is to tie together strategic oversight of Kraft's food categories on a global basis., as opposed to breaking them into separate North American and international divisions.
When Holden lost the CEO's job, the other co-CEO, Roger Deromedi, took over the all the post's responsibilities. She will now report to Deromedi, and will have directly under her four senior product category managers.
Holden's new assignment reportedly is part of an overall restructuring of the company using existing management. The goal is to tie together strategic oversight of Kraft's food categories on a global basis., as opposed to breaking them into separate North American and international divisions.
- KC's View:
