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The Atlanta Journal-Constitution reports that soft drink manufacturers are considering mid-calorie products as their next big push - products that have fewer calories than regular drinks, but more than the no-calorie products that dominate the diet segment.

Coke, for example, has a juice-based, carbonated product in Australia called Frutonic, and sells a milk-based drink in the US called Swerve - both of which would be considered mid-calorie products.
KC's View:
Interestingly, the paper quotes the manufacturers as saying they are looking for a category that will be better-tasting than most diet drinks.

But we've never thought of the diet drinks that we consume as being poor-tasting.