Sitting watching television last evening, we couldn’t help but notice the barrage of ads by Wal-Mart publicizing special deals and extended hours this Friday, the day after Thanksgiving.
Now, this isn’t unusual in the world of retailing. Plenty of retailers use the day after Thanksgiving to generate traffic, excitement, and sales.
But we couldn't help but recall that a Wal-Mart executive once told us that the day after Thanksgiving actually is the company's least favorite day of the year - since it is the one day that the retailer goes off message.
The other 364 days of the year, Wal-Mart brags about its lowest possible prices.
But this Friday, for one day only - they're lower.
Now, this isn’t unusual in the world of retailing. Plenty of retailers use the day after Thanksgiving to generate traffic, excitement, and sales.
But we couldn't help but recall that a Wal-Mart executive once told us that the day after Thanksgiving actually is the company's least favorite day of the year - since it is the one day that the retailer goes off message.
The other 364 days of the year, Wal-Mart brags about its lowest possible prices.
But this Friday, for one day only - they're lower.
- KC's View:
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This isn’t necessarily a comfort to people competing with the Bentonville Behemoth…but it's nice to know that the world's largest retailer can be pressured into making moves it doesn't want to make.
On the other hand, Wal-Mart will generate enough revenue this Friday to buy several small countries. So let's not feel too sorry for the folks from Arkansas…
