The Detroit News reports that a new group called Brand America, populated by both executives from private industry and politicians, is launching a new, nonprofit, nonpartisan campaign designed to push American products and retain American jobs.
The goal, according to the report, is to promote American goods and services but to do so without the overly patriotic rhetoric that marked a similar campaign in the early 1990s.
The group includes former presidential candidate H. Ross Perot; U.S. Sen. Dianne Feinstein, D-Calif.; Detroit industrialist Max Fisher; Michigan congressman John Dingell; Peter Ueberroth; former chairman of the United State Olympic Committee; and Sen. John McCain, R-Ariz.
Also on sponsoring committee: Wal-Mart's Robert Walton.
The goal, according to the report, is to promote American goods and services but to do so without the overly patriotic rhetoric that marked a similar campaign in the early 1990s.
The group includes former presidential candidate H. Ross Perot; U.S. Sen. Dianne Feinstein, D-Calif.; Detroit industrialist Max Fisher; Michigan congressman John Dingell; Peter Ueberroth; former chairman of the United State Olympic Committee; and Sen. John McCain, R-Ariz.
Also on sponsoring committee: Wal-Mart's Robert Walton.
- KC's View:
-
We don't want to read too much into this, but…
There has been some general criticism of Wal-Mart's decision over the past few years to stress efficiency and low costs, at the expense of the "buy America" approach that it preached for so many years. That strategy dates back to the Sam Walton days, if we're not mistaken, and it is certainly interesting to consider whether the chain would have followed the same path had Walton lived.
So, what does a Walton presence on this new Brand America campaign mean?
