The Wall Street Journal reports that Wal-Mart is revamping the Walmart.com web site for the upcoming holidays, selling Starbucks products, expanded electronics offerings, and a fine-jewelry department showcasing diamonds.
"Three years after an extensive overhaul, the Wal-Mart Stores Inc. Web site has ditched household products such as Tide, Tylenol and toilet paper in favor of furniture and special tires," the WSJ reports, based on data the company has accumulated about who was shopping the site and why. Chief among the metrics considered by Wal-Mart: items entered in the 'search' function that the company didn’t carry.
Wal-Mart expects that it will be able to increase its online sales by 60 percent over last year, double the expected national growth of 30 percent.
"Three years after an extensive overhaul, the Wal-Mart Stores Inc. Web site has ditched household products such as Tide, Tylenol and toilet paper in favor of furniture and special tires," the WSJ reports, based on data the company has accumulated about who was shopping the site and why. Chief among the metrics considered by Wal-Mart: items entered in the 'search' function that the company didn’t carry.
Wal-Mart expects that it will be able to increase its online sales by 60 percent over last year, double the expected national growth of 30 percent.
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