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Yesterday, MNB exclusively reported that New York retailer Gristedes has launched a new e-grocery service, powered by MyWebGrocer.com.

John Catsimatidis, chairman & CEO of Gristedes Supermarkets, tells MNB that "Gristedes has done home deliveries since the telephone has been invented," and that when fax machines were invented the company started including that in its home delivery strategy.

For the 21st century, Catsimatidis said, "we are accepting orders by Internet.
We just consider it our existing business that we have always done but just a additional way of accepting orders and creating a virtual store or catalog."

In addition, Catsimatidis said, "We have no additional overhead...We are using an existing store facility with existing Inventory."

Gristedes is providing free delivery for orders over $100, and offering $50 in free groceries as an introductory offer.
KC's View:
We think that the Gristedes move is absolutely the right one - especially in view of reports that FreshDirect.com is making inroads. It is important that companies like Gristedes protect their flanks.