Martha Stewart Living Omnimedia announced that it is cutting the guaranteed circulation of Martha Stewart Living, its flagship magazine, by 22 percent, from 2.3 million to 1.8 million. The move is seen as an admission that Martha Stewart's legal troubles are having an impact on her fan base, though the company says that there is a general softness in the magazine subscription business.
The company also announced that it is lowering its advertising rate by 17 percent - which means that, in essence, it is raising its rates while lowering its guaranteed circulation.
The company also announced that it is lowering its advertising rate by 17 percent - which means that, in essence, it is raising its rates while lowering its guaranteed circulation.
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- Prison library subscriptions, however, reportedly have begun to see a sharp increase.
