The Associated Press reports that the opening of a new Wal-Mart Supercenter in Medford, Oregon, is galvanizing a price war that is expected to encompass Wal-Mart, WinCo, and Fred Meyer, as well as independents Grocery Outlet and Harry and David's Country Store.
Part of the reason for the competition is that the Medford-Ashland area's population is growing at nearly twice the national average.
Local retailers actually are embracing the competition, saying that it demonstrates the opportunities available in the market and its broadening appeal to consumers. They seem to feel that Wal-Mart will serve as a kind of magnet for shoppers, and that they will be able to take advantage of the increased traffic.
Part of the reason for the competition is that the Medford-Ashland area's population is growing at nearly twice the national average.
Local retailers actually are embracing the competition, saying that it demonstrates the opportunities available in the market and its broadening appeal to consumers. They seem to feel that Wal-Mart will serve as a kind of magnet for shoppers, and that they will be able to take advantage of the increased traffic.
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