BrandWeek reports that Wendy's is testing new kids meals in some 400 units, allowing children to select reduced fat (2%) white or lowfat (1%) chocolate milk instead of soda and a fresh fruit cup -- with honeydew melon and cantaloupe chunks -- instead of French fries. There is no extra charge for these substitutions.
These new options are being promoted with the slogan, "Let kids be choosy."
These new options are being promoted with the slogan, "Let kids be choosy."
- KC's View:
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Actually, we suspect it will be the parents who will be doing the choosing, earning the eternal enmity of any child forced to eat fruit cup instead of fries.
But, hell, raising kids isn’t supposed to be a popularity contest.
C'est la vie.
