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The Associated Press reports that moist toilet paper products - created by both Kimberly Clark and Procter & Gamble, and rolled out in 2001 with great expectations - have turned out to be something of a waste.

P&G has announced that it will stop selling its version. Kimberly Clark, saying that sales have been "insignificant," says that while it will keep selling its version, it will not necessarily expand distribution from the half of the country where it is currently sold.
KC's View:
While some of the publicity for moist toilet paper described it as "the most significant category innovation since toilet paper first appeared in roll form in 1890," we have to admit that we never saw the attraction.