While one can fairly be skeptical about the results since the sponsor is a low-end wine brand, a taste test conducted in the UK revealed that the vast majority of the 2,500 consumers who participated preferred wine that cost the equivalent of $6 per bottle.
More than 61 percent of those tested preferred wine in this price range, as opposed to 18 percent who preferred wine that cost nine bucks a bottle, and almost 10 percent that preferred wine that cost a little more than $18.
More than 61 percent of those tested preferred wine in this price range, as opposed to 18 percent who preferred wine that cost nine bucks a bottle, and almost 10 percent that preferred wine that cost a little more than $18.
- KC's View:
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What's the British equivalent of "Two Buck Chuck"? "One Pound Phil"?
One of the things we've learned over the past few months as we've attempted to educate ourselves more about different kinds of wine is that price is not necessarily the best barometer of what we like - we've had both an eight dollar bottle of wine and a sixty dollar bottle of wine, both of which we enjoyed immensely.
The most important thing, especially in the US, is that people are getting more used to drinking wine regularly, as opposed to saving it for special occasions. Yesterday, we had a story about people who are into fasting as a way of reducing everyday stress; frankly, we prefer a nice syrah…
