- DM News reports that McDonald's Corp. is testing a direct marketing program called McMoms, using a new Web site and e-mail newsletter to communicate directly to 10,000 mothers in six states about products, promotions and other information.
The program actually is a revival of something that was tested almost a decade ago, but didn’t get much publicity or garner much success because the Internet infrastructure simply wasn't sufficient.
- Weis Markets announced that it will begin offering neXpansion's Endless Aisle technology to expand its product offerings via the web. Branded as "Weis Extra Choices" and now available to shoppers at weismarkets.com, the service will provide Weis Markets' customers with online access to more than 30,000 items not available on their retail store shelves.
The neXpansion Endless Aisle technology is part of the company that was originally known as NetGrocer, which has expanded beyond its original e-grocery model to provide customized e-commerce, fulfillment and "hard-to-find" merchandising expertise for manufacturers and retailers.
- KC's View:
We continue to believe that the "endless aisle" concept is one of the best uses of Internet technology that we've seen, and that when combined with an effective e-commerce program, it provides retailers with a strong strategic alternative to offer shoppers.