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Crain's Chicago Business reports that McDonald's Corp. will launch a new global advertising campaign this fall using the slogan, "I'm loving it."

The ads, created by a small German agency, are the first global campaign McDonald's has ever attempted, are designed as "hip" and "fun," and will include modern musical talent in the execution.

McDonald’s, which spends $400 million-plus on U.S. advertising alone, reportedly doesn’t plan to boost its ad budget.
KC's View:
We suppose that "I'd be loving it except that I ate so much of it that I can't see my shoes" was deemed inappropriate…