Crain's Chicago Business reports that McDonald's Corp. will launch a new global advertising campaign this fall using the slogan, "I'm loving it."
The ads, created by a small German agency, are the first global campaign McDonald's has ever attempted, are designed as "hip" and "fun," and will include modern musical talent in the execution.
McDonald’s, which spends $400 million-plus on U.S. advertising alone, reportedly doesn’t plan to boost its ad budget.
The ads, created by a small German agency, are the first global campaign McDonald's has ever attempted, are designed as "hip" and "fun," and will include modern musical talent in the execution.
McDonald’s, which spends $400 million-plus on U.S. advertising alone, reportedly doesn’t plan to boost its ad budget.
- KC's View:
- We suppose that "I'd be loving it except that I ate so much of it that I can't see my shoes" was deemed inappropriate…
