7-Eleven, Inc. announced it is testing a co-branding opportunity with Chevron U.S.A., Inc., selecting 20 7-Eleven and Chevron locations in Florida, Texas, and California to feature both brands in a test beginning this summer. Plans call for 11 7-Eleven stores to offer Chevron-branded gasoline and nine Chevron sites to convert their convenience-store format to 7-Eleven.
Currently, there are 30 7-Eleven convenience stores in the United States and Canada that have been selling Chevron-branded gasoline for varying lengths of time and under a number of different arrangements. This summer's test is a more integrated effort to better assess consumer acceptance of the combined offerings.
The terms and conditions of the agreement have not been disclosed.
Currently, there are 30 7-Eleven convenience stores in the United States and Canada that have been selling Chevron-branded gasoline for varying lengths of time and under a number of different arrangements. This summer's test is a more integrated effort to better assess consumer acceptance of the combined offerings.
The terms and conditions of the agreement have not been disclosed.
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