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A new National Retail Federation (NRF) survey found that 71.7 percent of Americans plan to celebrate Father’s Day, and those people plan to spend an average of $99.65.

By comparison, the average consumer spent $97.37 this year on Mother’s Day. In the three years the survey has been conducted, this is the first time consumers planned to spend more on Father’s Day than Mother’s Day.

Father’s Day sales in 2003 will be up slightly from 2002, when the average consumer spent $94.80. In 2001, the first year of the Father’s Day survey, the average consumer planned to spend just $52.30.
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All seems right with the world.

(Note to Mrs. Content Guy is she happens to be reading this and is desperate for suggestions. We like Tommy Bahama, Joseph Abboud, gift certificates, or tickets to a Broadway show or a Mets game.)